43EINHALB x THE PLATFORM GROUP
STRATEGIC INVESTMENT BY THE PLATFORM GROUP
An overview of a structured transaction process to establish a long-term strategic partnership, with Avalon Advisory advising the shareholders of 43einhalb on all aspects of the sales process.
INTRODUCTION
43einhalb is a leading premium sneaker and streetwear retailer in Germany, with a strong market position at the intersection of retail, brand and community. Founded in 2011 and based in Fulda, the Company has established itself as a key player in the European premium segment.
With a highly curated product offering and strong brand relationships, 43einhalb has built a distinct standing in the market via its strong online presence and community-hub-like store in Frankfurt am Main, Germany.
As a strategic retail partner, 43einhalb holds top-tier status with international brands such as Nike, Adidas, New Balance and Autry, providing access to limited releases and exclusive collections. Beyond its commercial success, the Company has built a loyal and engaged community, driven by authenticity and a deep understanding of sneaker culture.
GROWTH POTENTIAL
After a period of consistent development, the shareholders of 43einhalb initiated a process to identify a partner capable of supporting the Company’s next stage of growth.
The focus was on scaling existing operations, enhancing infrastructure and expanding the Company’s foothold within the European market. In addition, the partnership aimed to
strengthen operational capabilities while preserving the brand’s positioning.
The Platform Group is a platform holding that operates and scales a portfolio of e-commerce businesses, combining technology infrastructure, multi-channel distribution and operational expertise. This provides a strong basis to further professionalise and expand 43einhalb’s operations.
KEY TO SUCCESS
A detailed understanding of 43einhalb’s business model and market positioning was essential for the process. The Company’s success is based on a combination of brand access, product curation and credibility within the sneaker community. Maintaining this position while enabling further growth required a careful selection of potential partners.
Avalon Advisory ran a highly structured process with clearly defined milestones and transparent communication. Particular attention was given to aligning strategic objectives between shareholders and potential investors.
The Platform Group was choosen as the right partner due to their ability to provide operational support and infrastructure, while allowing 43einhalb to retain its identity and market positioning.
ACHIEVING THE BEST RESULT
Avalon Advisory acted as the exclusive M&A advisor and guided the shareholders through all stages of the transaction process.
This included the preparation of all relevant materials, a targeted investor approach and the management of the due diligence process as well as negotiations. Throughout the process, Avalon ensured that management could remain focused on the day-to-day business.
The partnership provides a strong foundation for the next phase of growth, combining 43einhalb’s market position with The Platform Group’s platform capabilities and scaling expertise.
Closing remains subject to customary conditions and regulatory approvals.
CONTACT INFORMATION
Nicki Lange
Managing Partner
nicki@avalonadvisory.cc
+49 (0) 2054 87 357 94