Discover What If Why Not – the inspiring film by Avalon founder and ultra runner Nicki Lange. Live screenings in Cologne, Frankfurt, Paris, Copenhagen, Florence & Düsseldorf in partnership with 25hours Hotels. A story of endurance, mindset and modern leadership.

In the 2024/25 season, Avalon Advisory joined Rot-Weiss Essen as a sponsor. A year of strong local partnerships, team spirit, and meaningful business networking in Essen.

The first official OMR Morning Run – initiated by Avalon Advisory founder Nicki Lange – became a cultural moment and was even featured on the OMR main stage.

At Milan Design Week 2025, Avalon Advisory joined Vallone’s curated event “THE CORE CLUB” to explore the intersection of lifestyle, design, and strategic brand partnerships.

Running is more than sport. How running culture is reshaping design, emotion and organisational thinking – and what businesses can learn from it.