OMR Morning run
15 May 2025, Hamburg
In M&A, strong relationships are key to successful transactions. During the OMR Morning Run, Avalon brought together investors, entrepreneurs, and partners to exchange ideas in motion — proving that meaningful connections can be built as much on the track as across the negotiation table.
It was early. It was cold. And yet it became one of the most memorable moments of this year’s OMR Festival in Hamburg: the first official OMR Morning Run, initiated by Nicki Lange, founder of Avalon Advisory. What started as a spontaneous idea turned into a cultural highlight – officially registered, structured via sign-up form, and supported by the OMR community. It even made its way into Roland Eisenbrand’s “State of the German Internet” keynote on the OMR main stage.
The night before, as part of his “WHAT IF WHY NOT” film tour, Nicki hosted a private pre-OMR screening in Hamburg. The event attracted a diverse crowd – from creatives to investors and brand builders. The discussion was centered around mindset, culture, and how movement can inspire change – in business and beyond.
Early the next morning, a dedicated group of runners met at Hamburg’s Alsterufer for the official OMR Morning Run. It wasn’t an add-on to the conference – it was a standalone format, shaped by community spirit, with clear structure, an open invitation, and a shared purpose: run, connect, move forward.
The fact that this run was far more than just a side event became clear when Roland Eisenbrand mentioned it in the OMR keynote “State of the German Internet” - on the main stage, in front of thousands of visitors. His words: “I thought I knew everything about running - and then I met Nicki Lange.” A casual remark, but one that highlighted how deeply the moment resonated with OMR’s core: authentic connections, cultural relevance, and new energy.
The OMR Morning Run demonstrated what Avalon believes in: culture is built through shared experiences. Movement creates dialogue – not just physical, but mental and relational. In a time when business feels increasingly digital and transactional, running brings back real conversation.
This wasn’t a side event. It was a signal for a new kind of leadership culture. One where mindset, health, and community take center stage. At Avalon Advisory, we’re proud to help shape that shift.
Further Reading
Ohana 2025
October 16-19, Bolzano
Discover What If Why Not – the inspiring film by Avalon founder and ultra runner Nicki Lange. Live screenings in Cologne, Frankfurt, Paris, Copenhagen, Florence & Düsseldorf in partnership with 25hours Hotels. A story of endurance, mindset and modern leadership.
LVATE MOVE
October 03, Munich
During Munich’s Oktoberfest, Avalon Advisory joined LVATE Face Aesthetics for a mindful recovery run led by Nicki Lange — connecting community, performance, and wellbeing beyond celebration.
What if, Why not?
25hours Film Tour, Europe
Discover What If Why Not – the inspiring film by Avalon founder and ultra runner Nicki Lange. Live screenings in Cologne, Frankfurt, Paris, Copenhagen, Florence & Düsseldorf in partnership with 25hours Hotels. A story of endurance, mindset and modern leadership.