When Milan becomes the world’s design capital during Salone del Mobile, it’s not only about form and function—it’s about connection. This April, Avalon Advisory was invited to join THE CORE CLUB, a curated evening hosted by bathroom design brand Vallone, during Milan Design Week 2025.

Held in a private setting away from the trade fair hustle, THE CORE CLUB brought together a network of founders, creatives, architects, investors, and lifestyle brand leaders. It wasn’t a product presentation—it was a gathering of perspectives. For Avalon Advisory, the evening offered a moment to engage with the broader ecosystem of consumer and lifestyle brands—those creating value through both aesthetics and authenticity.

With deep roots in Essen, Vallone has long combined bold design with entrepreneurial clarity. Having previously hosted Nicki Lange at their headquarters at Zollverein to present his film project, the connection to Milan felt like a natural extension of shared mindset.

While long-standing Avalon partners like La Marzocco and Porsche were also active in the city during Design Week, THE CORE CLUB served a different purpose: It was about curation, not promotion. About slowing things down to talk about what drives brands—beyond markets, into culture.

Bang & Olufsen, a close partner of Avalon, joined the evening as well—further reinforcing how meaningful brand conversations emerge when sound, design, and purpose converge.

Just like our recent partnership at Rot-Weiss Essen, where Avalon supports regional business alliances at the legendary Hafenstraße stadium, this event reflects our belief: True brand value arises in environments that foster belonging, ambition, and dialogue.